Brevo is a customer engagement platform for businesses that want to manage marketing and sales activity in one place. It is aimed at entrepreneurs, small businesses, ecommerce and retail teams, mid-market and enterprise businesses, and developers. The platform brings together email, SMS, WhatsApp, web and mobile push, live chat, chatbots, CRM, sales management, and customer loyalty tools. It is available on the web and includes an API for integrations and custom workflows.
Teams can create email campaigns with a drag-and-drop editor or ready-made templates, then organize contacts using segmentation filters and attributes. Automation workflows and autoresponders support journeys such as welcome, birthday, and abandoned cart messages, as well as workflows triggered by customer behavior. Businesses can coordinate campaigns across email, SMS, WhatsApp, and push, while campaign statistics help teams review delivery, engagement, and results. SMS supports pay-as-you-go credits, automated triggers, and tracking for delivery, clicks, conversions, and revenue.
For ecommerce and retail, listed uses include abandoned cart messages, personalized product recommendations, and loyalty programs. Brevo can connect customer data with marketing messages, and it integrates with ecommerce services such as Shopify, WooCommerce, and Magento. Website live chat and chatbots can answer visitor questions, collect leads, and add contacts to the CRM. Contact management and custom sales pipelines let teams manage sales activity alongside marketing. Sales tools also include sales automation and meetings. Transactional messages such as order confirmations, shipping updates, and appointment messages can be sent through SMTP relay, the API, or automated workflows.
Brevo’s AI features can generate campaign copy, suggest send times, provide product recommendations, enrich contacts, summarize chats, and answer questions about data in plain language. Teams can use campaign statistics and real-time SMS analytics to assess activity, while contact segmentation helps target messages to selected groups. The platform connects with more than 150 digital tools, including Shopify, WordPress, Stripe, and Zapier; developers can use its open API, SDKs, and guides to build integrations or custom workflows. Other connections are available through tools such as Zapier and Make, and Brevo also supports integrations with ecommerce services. Its mix of marketing, CRM, sales, and customer conversation tools places it in the category of customer engagement platforms for organizations coordinating campaigns and customer data across teams. A free plan includes up to 300 emails per day. Paid plans start at $9 per month, and pay-as-you-go credits are available for some messaging needs. The free and paid options give businesses a choice between a no-cost starting plan and additional capabilities, with credits for certain messaging use.