Understanding the relationship dynamics of the target company has become a compelling necessity in today’s complex business landscape. After all, marketers of this digital era don’t wish to be clock watchers and watch huge conversion opportunities in a target profile, which gets a straight NO the next day. Especially, in an age where it is found that more than approximately 4-decision-makers, influencers, and stakeholders are responsible for every single purchase.
So, the solution here is not to get overly dependent on a single stakeholder but to trigger every buyer persona. How’s that possible? Expert marketers are of the belief that actionable org charts created by sales intelligence experts are the key. For many, these charts have become the blueprint to connect with every possible decision-maker that too, on a deeper level. Followed by creating relevancy of respective offerings with prospect’s challenges, immediate prerequisites, budgetary parameters and more.
As a matter of fact, new-age actionable org charts are no more a tool but an entire process that delivers a complete and transparent visual representation of the prospect company’s critical data points. Such as: core business centres of the target company, job titles, responsibilities, and reporting structure around the same, requirements for which they need unique solutions/products, events attended by key executives, challenges that need to be strategically solved, and many more…
In a wider perspective, it is only through an actionable org chart that extensively supports a marketer to expand the networking while keeping the foot at every possible door that one can identify. It actually enables them to foster by reaching out to the most relevant stakeholders who matter and who can help with faster & better deal closures. A prospect company’s organization hierarchy chart is equally beneficial in helping markers to get associated with referrals and widening up the opportunity to sell through various business units.
Want to see how BizKonnect is helping SMBs & enterprises with such actionable or charts? CLICK HERE .